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Superfood Trends Have Changed and What to Expect

2 min read time Sep 17, 2020

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West Palm Beach, FL - Over 1,300 registered dietician nutritionists (RDN’s) were surveyed and released their predictions for the foods that people will be eating in the future, per a recent industry report delivered by progressivegrocer.com.

The 7th annual ‘What’s Trending in Nutrition?’, a survey from Pollock Communications and trade publication Today’s Dietitian found that healthy and convenient foods will take the top spots to become leading factors that drive consumer food choices. Cost and taste were more popular food features but will present a lower motivation for consumers in the new year, the survey reports.

It is no surprise that the leading superfoods in the past were a variety of coconut products, dark leafy greens, and exotic fruits. Future trends are looking similar with a few changes to consumer tastes and behaviors. This may be because of the rising trends of low carb diets placing more focus on plant-based proteins, non-dairy milk, collagen peptides, and fermented foods.

“The rising popularity of fermented foods is likely driven by people looking for natural foods in an effort to feel better, promote gut health and the potential for reducing inflammation, says Sam Hirschberg, MBA, Director of Marketing for Z Natural Foods. We also expect collagen peptides to remain as one of the biggest wellness trends because of its high protein content and appeal as an anti-aging superfood.”

Here are the top superfoods expected to lead future trends:

Collagen peptides
Beets, including beet root powder
Exotic fruits such as golden berries, acai, and mangosteen
Fermented foods such as kefir, tempeh, miso, sauerkraut and kombucha
Coconut products
Ancient grains like quinoa, amaranth, and oats
Plant-based proteins such as hemp, pumpkin and pea proteins
Avocados
Nuts and seeds
Blueberries
Non-dairy kinds of milk

About Z Natural Foods
Z Natural Foods is a leading provider of high quality, organic superfoods, and concentrated fruit powders. With over 400 specialty products, many of which are very hard to find, Z Natural Foods is the source of a variety of natural foods for the biggest wholesalers and retailers in the industry. Offering a wide range of services such as bulk purchasing, blending, packaging, wholesale delivery and retail, Z Natural Foods provides a unique niche to the natural food industry. For more information about Z Natural Foods, visit www.ZNaturalFoods.com or call 888-963-6637.